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Considering press release creation, the first question that should be asked is why is the story newsworthy? The only reason journalist care about your story is if it’s news that applies to their audience. If you can’t prove the importance of yours story, you’ll be lost before anyone even reads it.

For good press release distribution, start with an extensive media list, but it may take time to compile. When you need your story to quickly hit the presses, it’s better to work with a company that already has those contacts in their hands so that you can hit the ground running.