Introduction to NLP: The Magic of Trust
John Smith, a consulting engineer, was waiting patiently at the reception of a potential client. His client, James Carnegie, was a affluent person with multiple business interests. He was getting late for an important business meeting so he called John in his cabin. James arms were crossed – he did not want to see John, leave alone buying from him. John, I cant see you this morning. James said, trying to brush John off.
Crossing his own arms, John asked his client, Would you like to reschedule this? James toned down a bit. How long will your presentation take? he asked. John smiled, About ten minutes. Ten minutes later, however, John emerged from his clients office, having closed the deal.
Sherlyn Allen got the contract. But what did she say or do in those short but decisive minutes to convince her client to buy her services? What was it about the way Sherlyn reacted to her client that got her ten minutes of the mans time in first place?
Brad’s success lies in NLP ” neuro linguistic programming. People think and communicate with one another in different ways. NLP, a branch of psychology, examines it.
The founders of NLP, Richard Bandler and John Grinder, studied the workings of successful therapists. Although they all worked differently, there was one thing they had common: They were very good at winning their clients trust.
Why and how trust develops is summed up by NLP. All of us have different ideas of reality ” and we tend to really trust people who look at the world the way we do. If we feel understood, we give people our trust and open up to them more easily.
NLP is easy to apply to sales situations. After all, what is sales but making money through communication? Do million-dollar sales producers communicate trust to their clients in some magical, unconscious way?
It seems super sellers do something magical: they get their clients to buy without using any maneuvers. Now you know how Frank Kern is able to generate sales worth millions of dollars in hours.
When you begin to apply the dynamics of NLP, the magic of trust will start winning you customers hands down. You would know your clients real concerns and mental barriers.
Mastering NLP techniques will give you three insights:
* You will discover more about your prospective clients in minutes than you previously could in months.
* You are going to learn to predict how your clients will buy.
* You will discover how clients sell to themselves.
NLP represents a totally new gamut of selling based on trust and understanding of human behavior. You will learn that people have different modes of thinking. And how those modes affect their buying decisions.
You will learn specific selling techniques that you can apply in all situations. You will learn to communicate and reinforce trust with your clients on deeper levels. Using both verbal and physical techniques, you will be able to guide your clients to make decisions they otherwise might be afraid to make.
Selling is magic based on understanding specific buying patterns and rules of sales psychology. By mastering NLP skills, you will double your sales within the first year. It is a magic every seller must appreciate and learn.
