Is your Press Release Ready for Submission? Things to Check For
You have been working hard on your press release and have that idea that it is well prepared and so the next step is to submit it.
But wait, you feel the need to check your work few times. Your goal is to have interested journalists make a hot report on it. But what are the things you should be checking so that it is guaranteed its purpose.
This is a common scenario for anyone who has tried his hand on press writing. To submit a press release is like handing over your test papers for the teachers to check for correctness. In the current case, the journalists or editors will check for news value of the release you made.
Being in this situation is indeed uncomfortable. You do not know what these editors are actually looking for. You are not sure whether you have done a good job writing your release or not. Here, comes the importance of knowing what to check first before you actually submit a press release.
Important Things to Check Before You Submit Your Release
How is the central topic? Is this going to be hot and enticing for the journalists to act on it and make a big news out of it? Compare with other angles and alternative topics that might possibly bring more impact to the media.
There might be more interesting news in your company that are sure to get the attention of the readers. Always be strategic in everything you do”in this case, ask yourself what you want to accomplish with the current press release that you are writing.
For a press release to be newsworthy, it must have all details and facts in order. Check your content for completeness of details and accuracy. You want to impress and convince the press that it is newsworthy. So give them what they will look for.
You want your press release not only to release interesting points but also it has to be backed up by complete facts, citing the details that support them. If the media finds it lacking of certain convincing details, they will just trash it.
Have you written your release coherently and concisely? A press release is still what it is”a form of writing. And like all writings, it is ideally better if it is orderly, brief, simple and direct to the point. Especially in press writing, there is only so much room to work with”that flowery words need to be plucked.
Have you checked the required format of the website you are submitting your release to? Be particularly conscious about this. Before you submit a press release, make sure you have done everything right.
Every single instruction must be followed properly. You do not wish to ire the editors when they see that you cannot even get the instructions right. There goes your chance, down the drain.
In submitting a press release, always make sure everything is in order. Double-check! Yes, double-check! And do this as many times as you have to.
Remember that through your release, you are imparting your companys image to the journalists and to the readers eventually. So make that good impression, and make it perfect before you submit a press release.
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