The Advantages Of Mini-Site Development Over Domain Name Parking – A Short Analysis

Before we discuss the advantages of mini-site development over domain name parking, let us first recap a few of the basic principles surrounding the issue.

Domain name parking is the name we use when someone buys a domain name, but he has no plans to set up a website there. All he does is create a single page and fill it with ads of some or other type. He hopes to generate money when people type the domain name in their browser’s address bar, visit his page and then either click on some ads or buy something.

The main source of income in this case is therefore visitors who click on ads, or buy a product. The main type of visitor would come from someone going to the domain name directly, without doing a web search first. As you can imagine, this will work well if you are lucky enough to get your hands on a completely generic domain name like music.com. This name should work well for someone selling DVD s, musical instruments etc. Without having any other content. Since there is no significant content on the page, you are not likely to get much traffic from any of the search engines.

Another option is setting up an MFA – a mini-website designed only with Google Adsense in mind. Hence the name Made For Adsense. The difference between this kind of site and a parked domain page is that in this case there is actually a small website uploaded. These pages are developed specifically to impress Google, so they are filled with keywords. But apart from that there are no meaningful content – just a couple of pages not designed for human reading, but filled with content to draw the search engines. The website owner obviously hopes that, since a visitor finds no content he would click on one of the many ads displayed on the mini-site.

It’s not hard to see why this way of doing things is eventually doomed not to succeed. The site visitor will feel he has been cheated. Whenever he encounters this domain name again in a web search, he will give it a wide berth. The advertiser who pays when people click on one of the ads on that website will not get any value for money either.

The best option is most likely to set up a mini-website filled with top quality content. This option is very likely to get you a lot of search engine traffic, because for search engines “content is king”. It doesn’t have to be a huge website. Five pages filled with relevant material is better than 50 filled with junk. The user ending up at your website arrived there because he is interested in that particular subject, so he is also more likely to click on one of the ads on the pages.

This type of site takes more time to set up than either a MFA mini-site or a domain parking page, and it is specifically suitable for a domain that does not get a lot of chance visitors. To explain this: if you were the owner of cats.com, you will get a lot of visits from people who simply type the name in their browser’s address bar. A simple parked page with ads could work well for you. If that name was already taken, and you had to do with a name that is not likely to get type-in visits like that, e. G. Everything-you-wanted-to-know-about-cats.com, you will do much better building a mini-site with quality content, attracting repeat visitors.

The advantages of mini-site development over domain name parking is not difficult to see for most people. A domain parking page will only work if you get a huge number of people going directly to that domain name. Many people still opt for a MFA site in error though, because they don’t realize the importance of quality content.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon.