Understanding Google Adsense and Affiliate Marketing

Affiliate Marketing can be a great way to build wealth and capitalize on the traffic you are pushing to your site from PPC and SEO efforts. Basically you are letting Google put ads on your site via AdSense, and every time someone clicks on one of those ads, you get a commission. It isn’t much, can be pennies at a time, or sometimes dollars at a time (depending on the cost of click you’re sending to Google). But bottom line – as long as it costs you less to acquire those clicks than the commission you’re receiving, it will make you money.

When it comes to promoting things with Google AdSense, you simply need to pay less than the cost of the delivered clicks. You can find various ways to get a low cost-per-click price, to direct traffic towards your website, and to discover long-tail terms that are searched for. For instance, you want to promote a high-dollar ‘click’ at your website, such as ‘DUI Attorney’. What that ad is clicked on through Google AdSense, you can earn up to, and over, $30 for every click. This is significantly higher than other $3 per click search terms.

So lets say you find some inexpensive long-tail keyword search terms like DUI Attorney Pasadena, CA. And since you’ll bid for a lower position (say at .25 per click), you hope to get the lower-cost clicks to get people to your site.

From here, the content of your website should add value to these clicks by providing things like articles on DUI, or reprinting traffic reports local to Pasadena. These things will attract people to what you have to offer even more through our AdSense advertisement, and you can profit by $1 for each click. This this scenario, the profit that you receive from your 25 cent investment is very fair, but it’s also a practice that’s filled with risk, and it might be expensive if this audience doesn’t actually result in a majority of conversions. There have been plenty of people who have failed at purchasing low-cost clicks and attempting to resell them at their websites. If you invest money, and time to make mistakes, you’ll eventually discover your own perfect combination of factors to create a profit.

If you can’t afford the money or time that this process requires, you can concentrate your efforts on long-tail keywords. By optimizing your website correctly, you can generate an organic boost by going after keywords that are less sought after. With this method, your CTR is irrelevant, and you won’t spent lots of money trying to find the right formula. Time is all that you need to invest to make this work. And once you’ve invested your time, it definitely won’t cost you cash, whether it fails of ultimately succeeds.

Anthony M. Flores is an expert in Adwords Management Professional and is an expert consultant on SEO Los Angeles for www.HighconvertingMedia.com. Feel free to contact us with any questions regarding your internet marketing!